What Google’s New Features Mean For Businesses
Google is a giant in the tech world, and it’s not about to stop there. In fact, it just unveiled a bunch of new features that businesses can take advantage of. We’ll be taking a look at some of these features in this article, and what they mean for businesses of all sizes. From marketing to HR to customer service, there’s a lot to learn from Google’s latest updates. So read on to get started!
Table of contents
- What Google is Up to
- The Top 5 Changes to Google Search
- How to Prepare for These Changes
- What to Do If Your Business Isn’t Using Google Ads Yet
- Conclusion
1. What Google is Up to
Google is always working to improve its search engine, which impacts businesses of all sizes. Here are three new features that businesses should be aware of:
1. Improved Ranking for Local Searches on Mobile Devices
Google has made a number of improvements to the way it ranks local searches on mobile devices. First, it now uses more accurate location data, so you can trust that your business will show up higher in results for nearby queries. Second, it now includes reviews and ratings from other users in the search results, so customers can quickly see what others think about the businesses they’re looking for. Finally, Google is working to make mobile searches faster and easier by integrating pagination into the SERP (Search Engine Results Page) on Android and iOS devices.
2. The Top 5 Changes to Google Search
Google has announced a number of new features, including one that will change the way businesses gather data. The update, called Google Now, allows users to ask questions and get answers without having to open a separate search engine. This could be especially helpful for busy professionals who don’t have time to type in a query.
Another feature is the addition of “cards” to Google searches. Cards allow users to see specific information related to the query they are making, such as results from local business listings. This could be useful for people looking for directions or information on a particular product.
Another change is the way results are displayed. Previously, all results were listed on one page; now, individual pages display different types of results from different sources, such as webpages, images, and YouTube videos.
Google also announced that it will soon be available in more languages than just English and Spanish.
3. How to Prepare for These Changes
Google has announced a slew of changes that will overhaul how its search engine functions. This alteration, which is set to go into effect on September 14th, 2019, has the potential to have a significant impact on businesses. Here are six things you need to know about these changes:
1. A New Hierarchy For Results
One of the most significant changes is Google’s switch from a “page-by-page” system to a “snippet-based” one. This means that instead of including every word on every web page in its index, Google will now focus on including only the most important and relevant information for each query.
2. More Focus On Quality Links
Another major change is that Google will now take more into account when ranking websites. Specifically, it will focus on quality links from authoritative sources (rather than just links from popular websites). As a result, businesses with high-quality content and strong links from credible sources could see their rankings improve significantly as a result of these changes.
3. Fewer Ads & More Clicks To Your Site/Page
In addition to penalizing websites with low-quality content, Google is also making changes to how ads are delivered and displayed. These changes will likely result in an increase in clicks to your site/page (since ads will be more visible), but they may also mean that you’ll see less advertising overall (depending on your business’ AdWords campaign strategy).
4. What to Do If Your Business Isn’t Using Google Ads Yet
There’s no question that Google ads are a powerful marketing tool, and businesses of all sizes are starting to take advantage of their capabilities. However, if your business is not yet using Google ads, you may be missing out on some valuable opportunities. Here are four tips for getting started:
1. Evaluate Your Goals: Before you start spending any money on Google ads, it important to figure out what you want them to do for your business. Are you looking to drive more website traffic? Increase leads? Generate new customers? Once you know what you’re after, you can decide which type of advertising will best help achieve those goals.
2. Choose the Right Campaigns: Once you have a goal in mind, it’s time to choose the right type of campaign to target. There are several different types of campaigns available, including Display (ads that show up on websites), Video (ads that play on YouTube and other video platforms), and Customized Display (ads created specifically for a given website).
3. Set Parameters: Another important step is setting parameters for each campaign. This includes things like ad budget limits and dates range. It’s important to set these parameters in order to avoid overspending or wasting time and money with ads that won’t work well for your business.
4. Monitor Results Regularly: Finally, it’s important to monitor your results regularly so you can see whether or not your investment is paying off. This means keeping track
Conclusion
Google has announced a slew of new features for businesses, most notably the addition of Google Maps Directions. This will make it much easier for people to find your business and navigate to it using Google Maps. Additionally, there are new tools available to help you better track how customers are interacting with your business on various channels (such as website visits or social media posts). Finally, there are newoptionsforpromotingyourbusinessonGoogle.com and other Google properties. If you’re looking to take advantage of these features in order to grow your business, be sure to check out our guide on everything Google has announced today!