Top 7 Social Media Tips for Real Estate You Can’t Afford to Overlook
Social media is a privilege for those who use it wisely. It has revolutionised the business environment greatly. Technology is driving more people to it, and every field of business is trying to make the best use of it.
The real estate business is no exception. There has been a huge transformation in the way the real estate business connects with prospective buyers.
If you are a real estate company looking forward to using social media to promote your real estate business, here are some practical tips.
1. Create profiles on the main social media platforms.
Social media has taken people by storm. People spend nearly 147 minutes a day on social media. So using this platform for marketing makes sense.
The first step here is to create a profile on all the social media platforms like Facebook, Instagram, and LinkedIn.
On Facebook, create a business account for your real estate company rather than posting through your personal account. This will portray a professional approach to prospective buyers.
The more engaging a post is, the more it is favoured by Facebook. Create an event and invite buyers to schedule their visits with the help of real estate facebook ads. This will give you an idea of how many are interested.
This media is full of pictures and videos that attract people. Your visually captivating Instagram posts have a wider reach. You can post pictures and a unique hashtag for people to recognise. An engaging caption and stories also keep your audience engaged.
This is another platform that you can use professionally. By creating your business account, you can connect with other agents or prospective clients.
2. Display high-quality photos.
Viewers are more likely to notice posts with brilliant, high-quality photos on social media when browsing online. A good photo instils an interest in the viewer and gets them looking for more information. Extraordinary pictures and informative captions are what the audience wants when they look out for homes.
When they are unable to visit the homes in person, the pictures are a good alternative for giving them a clear idea. Nowadays, many purchases are finalised over the internet.
Use the services of a professional to take high-quality pictures and videos. This will go a long way to help your business.
3. Feature home tours on media
Through your social media business account, share live home tours to arouse the interest of prospective home buyers. This is increasingly becoming a popular means to showcase available properties. Since people are more tech-savvy now, they use this platform effectively to save time.
The footage should be such that it increases the interest of the buyers and keeps them looking for more. This way, the buyer will start communicating with you, and the deal can be sealed.
4. Post consistently and prudently.
Using social media is fine, but you should also know how often you should use it. If you post once in a blue moon, you will stay out of the minds of buyers.
Consistency in posting your information is a must to catch the attention of buyers. This will lead to positive interactions between you and the clients. Understand what strategies work best for real estate social media marketing before you proceed.
While posting regularly, you should also keep track of which post is creating more influence among clients. You can review the views and shares to find this. This can help identify what and how to post on media. Ultimately, everything is done to attract consumers.
Posts can be of many types, such as promotional, informative, and engaging posts.
- Promotional posts establish and strengthen your brand identity. They can also showcase new properties on offer. They can include pictures and videos that are attention-grabbing.
- Informative posts are of great value to buyers. They answer their specific questions and also offer guidance on home buying. Many prospective buyers are always on the lookout for such information, and it would be a great idea if you could represent them.
- Engaging posts, though not directly related to real estate, can be beneficial for the buyers. It can be reviews about nearby entertainment aspects, schools etc.
5. Keep in touch with your previous clients.
Keeping in touch with your previous clients tells people about your relationship building attitude. They will get back to you if they are looking to purchase any new property.
Periodic communication through emails and specific social media posts targeting old buyers can help greatly. Tips on designing the home, interior decorations, types of new furniture, etc., can be given in the form of posts.
Informing the old clients about new launches through media can make them feel included. The previous buyers can also be of help to promote your business. Their testimonials are valued by prospective clients. This helps to increase your client base.
6. Use the right hashtags.
The algorithm on media platforms indexes posts by hashtags used. This makes searching for posts easy. All you need to do is research the popular and relevant hashtags and use them on your posts.
Using hashtags, you can highlight important aspects of your posts. If people are searching for this particular aspect, they can easily land on the post. Research on what is trending in your field helps a lot.
It is a win-win situation for both the client and your company. #home improvements, #homedecor, #houseforsale, are examples of hashtags created on social media.
7. Highlight the achievements of the company.
Everyone wants to be associated with the best. Your achievements are a way to attract people. To stand out amidst huge competition, you should speak loud about your specialities that are not available elsewhere.
You should showcase your awards and achievements on social media to show prospective customers how you stand out from the rest. People will be eager to associate with you for their projects. Your brand image will be boosted to a great extent. This also indicates to people that you are a trustworthy company.
Wrapping up
Now you know the role of social media in marketing a business. Using it wisely depends on how well you plan and follow these tips.
Social media usage by realtors is also seeing a steady increase. If you are planning to launch a marketing strategy, do try to follow these tips. They can help you in attracting your target audience and can augment the growth of your business. Try to create a team devoted to handling your social media accounts to give more attention to them.
