Best Tips to Use Animated Explainer Videos in Digital Marketing

In today’s date, digital marketing has changed the dynamics of marketing. More and more businesses are shifting their focus from traditional tools to digital marketing tools. Modern customers feel irritated when they watch traditional sales pitches.
People expect some creativity in marketing messages. Animated commercials have gained immense popularity in recent years. Most businesses use animated explainer videos to enrich their marketing.
Here in this blog, we will reveal the best tips to incorporate animated explainer videos in digital marketing to achieve business objectives.

Use Video on your Landing Page

Flat images have become an old trend; nowadays, marketers promote their products through 3D animated videos, 360-view videos, or GIFs. Animated videos have become the most powerful tool that helps in product presentations, increase audience engagement, and improve conversion rate.
One of the best ways to increase your sales is to use an explainer video or animated product demo video on your product landing page.
If you want to promote your product or service creatively, you should add an animated explainer video to your marketing strategy. Animation helps convey the product’s benefits, features, and ideas.
In addition, you can focus on the features and explain hidden components. Once your audience knows about your product’s features and benefits, they will most likely purchase it.

Incorporate video on the Homepage

Marketers know very well the benefits of video marketing. However, not everyone knows how to use video to drive more engagement. One of the best ways to attract your audience is to use an animated video for the brand’s storytelling, showcase a manufacturing procedure, or show your team.
Animated video will help you create a unique brand image that gives your company a competitive edge. You can place your video in the homepage’s background or embed it in the website page design.
Usually, brands use 30-second videos to 90-second videos, and these videos are ideal for use on the website’s homepage. These videos increase engagement and give your audience an overview of your company’s services, mission, values, and goods.
You can use a video instead of textual content. Modern customers prefer to watch videos rather than read content. People admire the efforts if you incorporate video in your marketing strategy.

Online Advertising

Digital marketing has evolved, and marketers’ jobs have become more challenging because of immense competition between brands. You need to use creative techniques to enhance your advertising and boost sales.
Otherwise, it would be difficult for you to achieve your objectives. Many companies use animated videos to enrich their marketing with creative, fresh, innovative, and engaging content.
Animated videos are popular because marketers use humorous visual metaphors, funny characters, appealing voiceovers, and infographics. That is why animated videos provide effective results on digital platforms.
The best thing about animated video is that you can add a fun element to it and entertain your audience. Many people watch animated videos to enjoy and have fun. You can convey your brand’s message in the video more effectively.
If your audience like it, they most likely purchase your product or service. Moreover, when your audience watches your video, they want to learn more about your brand and check the information on your website.

Social Media Marketing

Social networks have become one of the most popular marketing platforms. Marketers use GIFs, 3D graphics, and videos to communicate with their audience. Undoubtedly, video is the most effective tool among them.
Video is ideal for social media marketing because when users scroll through the newsfeed, it catches their attention and encourages them to learn more about a company on its profile.
Animated explainer videos help businesses create their robust digital footprint through social media marketing. If you use animated video in stories, it drives more engagement and sales than photos.
Moreover, you can incorporate animation in the highlights or post it on Instagram TV. It will create a positive brand image of your brand, and people will consider your company as a creative-thinking organization. You can consult with BuzzFlick, as it is the best video animation agency that can create highly engaging animated videos for you.

Email Marketing

Email marketing has become a powerful marketing tool for businesses. If you have data of your target audience, such as their email addresses, you can initiate your email marketing campaigns today.
If you send boring content to your audience, they most likely unsubscribe from your email, and you might lose an excellent opportunity to convey your brand’s message.
However, you can avoid this by incorporating animation videos in your email marketing. You can convey your message with a fun element and humor in your videos.
Use GIFs or short animated videos in your emails to capture the audience’s interest in your company’s information and what it offers. Moreover, it is more effective to use animated videos for special events such as New year, Cyber Monday, Black Friday, etc. It tells your audience that you care for your customers and always come up with innovative and creative ideas to make them happy with something unique.

Closing Remarks

Animated explainer videos have changed the marketing trends. More and more brands are using animated videos to make their complicated concepts simple and exciting. Competition is increasing, and you need to create engaging, unique, and heart-winning content that encourages your audience to choose your brand over others.
It helps build your audience’s trust in your brand and improve your conversion rate and traffic. In the digital world nowadays, every business wants to increase its traffic and conversion, so it is ideal to incorporate animated videos in your marketing strategy.
If you are looking for 3D animation services to enrich your content strategy, you can connect with BuzzFlick; they have created awesome animated videos for businesses. These videos help businesses in increasing their user engagement.